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Oct 9, 2025

How to Get the Most out of the Exhibit Hall

The Exhibit Hall is where visibility turns into opportunity. For sponsors and exhibitors, it’s the place to connect, share, and build relationships that extend beyond the event itself.

CE-Go’s virtual Exhibit Hall is designed to make these connections easier. With tools for booth setup, sponsor management, and attendee engagement, it gives you everything you need to create a strong presence.

Build a complete and inviting booth

Your booth is the first impression attendees will have of your organization, so make it count.

Within your Exhibitor Portal, you can upload your company logo, banner image, and description. You can also include website links and downloadable materials such as brochures or flyers. CE-Go supports multiple uploads up to a total of 2 GB.

If your event includes dedicated meeting times, add a live meeting link so attendees can meet with your representatives during those hours.

Before the event begins, preview your booth from an attendee’s perspective to confirm that everything looks and functions correctly.

Tip: Place your most useful materials at the top of your booth to make them easy for attendees to find.

👉 View the Exhibitor Booth Setup Guide

Use sponsor categories strategically

For event organizers, the way you create and manage sponsor categories affects how the Exhibit Hall looks and feels.

In the Sponsors settings, you can create custom sponsorship levels, decide which ones appear in the Exhibit Hall, and enable or disable booths for each category. You can also assign complimentary registration tickets to sponsors, making it easier for their representatives to participate in the event.

Sponsors with booth access can upload their materials and schedule live booth hours for attendee interaction.

Tip: Encourage sponsors to complete their booth setup early so you can feature them in pre-event promotions.

👉 Learn about Managing Sponsors in CE-Go

Promote your booth before and during the event

Even the best booth needs visibility. Start promoting your presence early and keep attendees engaged throughout the event.

  • Before the event: Announce your booth on social media and share a preview of what attendees will find.
  • During the event: Use announcements or live chat messages to remind attendees to visit the Exhibit Hall.
  • Offer incentives: Upload a downloadable resource, offer a giveaway, or host a quick session to encourage visits.

Tip: If your event runs for several days, update your booth content midway to give attendees a reason to return.

Engage directly with attendees

An active booth draws more attention. When your meeting link is visible, have staff available to greet visitors, answer questions, and share resources.

Prepare a short introduction about your organization and key offerings so that each interaction feels focused and welcoming.

You can also use CE-Go’s exhibitor tools to track engagement, such as booth views or file downloads. This helps you identify what worked best and where you can improve.

After the event, follow up with the leads you collected. A quick, personalized message referencing their visit or downloaded material helps build stronger relationships.

Measure your results and plan ahead

Once the event is over, review your booth performance and note what generated the most engagement.

Ask yourself:

  • Which resources were downloaded most often?
  • When did booth traffic peak?
  • Did your meeting times align with attendee activity?

Use these insights to refine your approach for future events. Small adjustments to your booth content or schedule can make a noticeable difference.

Extend your booth’s impact after the event

If your event organizer allows post-event access to the Exhibit Hall, keep your booth materials live. Attendees who revisit later may still download resources or reach out for follow-up.

You can also repurpose your booth materials in future conferences or marketing campaigns. A well-built booth becomes a lasting part of your event strategy.

Final thoughts

Getting the most out of the Exhibit Hall starts with preparation and ends with engagement. CE-Go provides exhibitors and sponsors with the tools to create interactive booths, track results, and connect meaningfully with attendees.

By taking a few intentional steps before, during, and after the event, you can make your Exhibit Hall presence both impactful and memorable.

See the Virtual Exhibit Hall in action:

Want to see how CE-Go can enhance your next conference or exhibitor experience?

Visit our Demo Page to explore how CE-Go supports event organizers, sponsors, and attendees from start to finish.

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